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How do you pick a PCO?

15.11.2006

Association Meetings International - ami - Nov.'06

Doing Well - would like to do better. As they expand and diversify, German conventions are staying at home.

... On the other hand, Berlin is selling affordability. " Berlin's ever-increasing appeal as a tourist and business destination, coupled with the city's more than affordable cost of living, are cetainly supporting our efforts," says Dr. Ralf G. Kleinhenz, vice president, congress & guest events, at ICC Berlin. It is Europe's largest centre, with 80 halls and multi-purpose rooms seating from 20 to 9,100. Berlin Tourismus Marketing renamed its meeting department "Berlin Convention Office" last January to raise its "international and unmistakeable profile" on the global market. Intiatives such as the network of "Berlin Preferred Agencies" 18 PCOs and DMCs which work closely with the convention office, and Meeting Place Berlin, now established as a two-yearly familiarisation trip for over 200 international buyers, are proving successful. ...

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